{"id":70,"date":"2025-01-09T06:57:51","date_gmt":"2025-01-09T06:57:51","guid":{"rendered":"https:\/\/supplychain-middleeast.com\/index.php\/2025\/01\/09\/why-car-subscription-services-are-rapidly-gaining-popularity\/"},"modified":"2025-07-17T08:26:51","modified_gmt":"2025-07-17T08:26:51","slug":"why-the-middle-east-is-ready-for-a-retail-automation-revolution","status":"publish","type":"post","link":"https:\/\/supplychain-middleeast.com\/index.php\/2025\/01\/09\/why-the-middle-east-is-ready-for-a-retail-automation-revolution\/","title":{"rendered":"Why the Middle East is ready for a retail automation revolution?"},"content":{"rendered":"\t\t
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Partner content: As retail and e-commerce operations race to keep pace with rising customer expectations, automation has shifted from a futuristic option to an essential pillar of modern logistics. According to\u00a0Mithun Perinchery<\/a>, Head of Sales for the Middle East, Turkey and Africa at\u00a0Dematic<\/a>, today\u2019s retailers face unprecedented operational complexity, and only advanced, integrated automation can solve it.<\/p>\n

\u201cEvolving customer expectations are fundamentally transforming the retail and e-commerce supply chain,\u201d he explains. \u201cToday\u2019s consumers demand instant product availability, rapid and accurate delivery, affordability, and hassle-free returns across both physical and digital channels.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Automation has become imperative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In a world where fast, seamless service is expected, logistics has become a critical competitive differentiator. \u201cAutomation has become a strategic imperative for modern retail supply chains due to the rapidly evolving expectations of today\u2019s consumers and the increasing complexity of fulfilment operations,\u201d Perinchery says.<\/p>\n

Retailers must now manage broader assortments, respond to seasonal spikes, and deliver efficiently despite space constraints and labour shortages. \u201cCustomers now demand fast, accurate, and affordable delivery across multiple channels\u2014whether shopping in-store or online\u2014and they expect seamless returns,\u201d he adds. \u201cMeeting these expectations consistently requires a level of speed, precision, and flexibility that manual processes alone can no longer provide.\u201d<\/p>\n

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The cost of failing to modernise is high. \u201cRetailers are also facing significant operational challenges, including labour shortages, rising costs, and limited warehouse space, especially in urban areas where proximity to customers is essential for fast delivery,\u201d he notes.<\/p>\n

As a result, leading retailers are turning to technologies such as Dematic\u2019s Multishuttle, AutoStore, and Autonomous Mobile Robots (AMRs). \u201cGoods-to-Person technologies are enabling businesses to dramatically increase productivity, accuracy, and storage density while reducing labour dependency and operational costs.\u201d<\/p>\n

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Real-world results<\/h2>\n

Dematic\u2019s automation solutions are already transforming fulfilment operations globally across retail and e-commerce.<\/p>\n

One example is the premium apparel brand\u00a0AS Colour<\/a>\u00a0in New Zealand. \u201cAS Colour implemented our system and saw a 344% increase in throughput per worker, along with improvements in accuracy and energy efficiency.\u201d According to AS Colour\u2019s Managing Director Lawrence Railton, \u201cThe Multishuttle GTP system has been a game changer for our business, and we\u2019ve seen a big increase in sales in New Zealand as a result of having it in place because our customers see how fast and accurately we get their orders to them.\u201d<\/p>\n

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Dematic also deployed AutoStore for\u00a0Benetton Group<\/a>\u00a0in Italy. \u201cThe system uses mobile robots to retrieve items from a dense grid of bins, significantly reducing the need for manual travel and increasing picking efficiency.\u201d<\/p>\n

Another major success story is\u00a0Radial Europe<\/a>, which services brands like Calvin Klein, Tommy Hilfiger, and Gymshark. \u201cRadial deployed an innovative Dematic Bin-to-Picker AMR system consisting of 300 robots delivering products automatically to pickers,\u201d he says. \u201cThis solution quadrupled picking speeds and improved accuracy, all within a reduced warehouse footprint.\u201d<\/p>\n

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The AI and digital twin revolution<\/h2>\n

Beyond robotics, Dematic is now integrating advanced technology to create predictive, adaptive systems. \u201cAt the core of all these technologies is Dematic\u2019s intelligent software platform, which includes our Warehouse Execution System and Warehouse Control System. These systems provide real-time visibility, traceability, and seamless integration with our clients\u2019 enterprise software.\u201d<\/p>\n

One of the most groundbreaking advances is the use of digital twins. \u201cA digital twin is a virtual replica of a warehouse that uses the same software as the physical environment,\u201d Perinchery explains. \u201cThis allows businesses to simulate order flows, test new strategies, and predict potential issues before they occur.\u201d<\/p>\n

The real power emerges when these simulations are combined with AI, \u201cFor example, it might identify that a specific order cycle is about to fail before an order has even hit the floor, recommending a solution in advance.\u201d And this isn\u2019t theoretical. \u201cThe technology already exists and is being explored in real-world settings,\u201d Perinchery adds. \u201cIt has the potential to fundamentally change how businesses plan and operate, reducing risk and increasing adaptability.\u201d<\/p>\n

As retailers face rising customer demands, cost pressures, and logistical complexity, Dematic is helping them shift from reactive to proactive supply chain operations. Perinchery puts it simply: \u201cUltimately, automation is no longer optional, it\u2019s a strategic necessity for retailers aiming to thrive in a fast-paced, customer-centric market.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Partner content: As retail and e-commerce operations race to keep pace with rising customer expectations, automation has shifted from a futuristic option to an essential pillar of modern logistics. According to\u00a0Mithun Perinchery, Head of Sales for the Middle East, Turkey and Africa at\u00a0Dematic, today\u2019s retailers face unprecedented operational complexity, and only advanced, integrated automation can […]<\/p>\n","protected":false},"author":1,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[14,21,23],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics-middle-east","category-supply-chain-expert-insights","tag-business-insights","tag-science-discoveries","tag-technology-trends"],"_links":{"self":[{"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":9,"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":403,"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/posts\/70\/revisions\/403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/supplychain-middleeast.com\/index.php\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}