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Dematic’s Mithun Perinchery explains how automation is unlocking new opportunities for retailers

Partner content: As retail and e-commerce operations race to keep pace with rising customer expectations, automation has shifted from a futuristic option to an essential pillar of modern logistics. According to Mithun Perinchery, Head of Sales for the Middle East, Turkey and Africa at Dematic, today’s retailers face unprecedented operational complexity, and only advanced, integrated automation can solve it.